Graphic and shapes
Beyond the wordmark the identity has two parts: a glyph that takes the place of the O, and a system of lines called Sticks.
Every shape below can swap into the wordmark. Click one to build the lockup, or take the shape on its own — each tile downloads as SVG from the corner button.
subbrand 7
One curated emblem per POST vertical — mirrors color/subbrand/*. The recognizable mark for a vertical (not a logo, not a UI icon).
Drawing a new one
- A graphic that mimics the size of the logotype's O — a circle, for example — should be the height of the letter S.
- A graphic that breaks out of the size of the original letters may grow beyond those boundaries.
- Linear graphics are drawn at a stroke width of one third the stroke of the POST logotype as it appears.
A shape that deliberately breaks out of the letterforms may grow past the O's box — the preview does not clip it.
Sticks
The other half of the identity — a system of lines used as graphic devices, as illustration, and at building scale as the structure of the signage itself.
Sticks are always the same thickness as each other and run all one way. Where they meet at a corner the ends stop short of each other — that gap is the detail that makes the system work for maps and diagrams.