Brand

Colour

POST's brand colours are POST Blue and white. Black is also used.

POST Blue is a highly saturated RGB colour, so print in Pantone Coated wherever possible. For the same reason, matching it in print and materials can take a bit of work.

Brand

The anchor. Brand blue is the primary; white / black are the base surface + text. The only color that lives in Foundations — Web and Marketing import these and build their own ramps.

brand blue

#0016C1

The brand main color — the anchor everything relates to

white

#FFFFFF

Base surface

black

#000000

Base text

Sub-brand

Each sub-brand color = a physical destination / vertical inside POST.

Each destination inside POST has its own identity, consisting of an icon and a colour. When these colours appear, black is used to represent POST rather than POST Blue.

eat red

#F54544

Dining

POST Market food hall (O Atrium)

work brown

#994B03

Coworking

Common Desk / offices (Z Atrium)

culture green

#34885D

Arts & culture

Art Club / exhibitions (X Atrium)

skylawn blue

#2DB2EB

Visitation

Rooftop park & farm

shop purple

#EA3ADD

Retail

Scattered retail; map shop pins

music gray

#676767

Live music

713 Music Hall (East Wing)

Utility surfaces

The warm surface set imported by every branch.

brown

#3E0900

Sidebar — expanded to popup modals + signup box

beige

#FAEFDE

Distinct warm surface

On screen: two axes

A page picks a sub-brand. A section inside it picks a theme. The two are independent, so the same component resolves differently depending on where it sits - without a second set of components. Switch both below; every preview on this page follows.

Sub-brand

Theme

lightdata-theme="light"

Venue rental

Secondary copy on --muted

warmdata-theme="warm"

Venue rental

Secondary copy on --muted

branddata-theme="brand"

Venue rental

Secondary copy on --muted

deepdata-theme="deep"

Venue rental

Secondary copy on --muted

POST Brown is reserved for web use, such as navigation menus and modals.