Brand

Logotype

The POST logotype is original artwork created using Neue Haas Grotesk Display Std 55 Roman.

logo/post/default

Rules

Always use the supplied artworkDesigners should use a provided artwork file and should never set or redraw their own version.

ClearspaceThe logotype always carries clearspace on all sides equal to at least one half the height of its letters.

PlacementThe logotype sits at the top of the area it appears in, centred horizontally, and is never scaled to fill the entire horizontal space.

The one exceptionMargins are set tight. Alignment to a margin is the only case where the logotype's clearspace may be violated, so that the logo can sit at the very top of a document.

Colour

Wherever possible the logotype appears in white on a background of POST Blue. The second option is the logotype in POST Blue on a background of white.

White on POST Blue — preferred

POST Blue on white — second option

Repetition

The logotype can be repeated to create patterns, opportunities for graphic swaps and other graphic moves. When it repeats it may bleed off the edge of the document.

In a square social format the repeating logotype often repeats three times, filling the full square. This is the one case that does not follow the clearspace rule — instead, margins and leading are never smaller than the stroke width of the P in the logotype.

The lockups

One wordmark, one swappable “O” slot (an instance-swap). Drop a sub-brand emblem into the O to build a sub-identity lockup, or leave it plain for the default — so every lockup stays ONE system, not separate logos. Each sub-brand mark reverses to white on its OWN color; never pair a lockup with another vertical’s color.

Download all lockups (SVG)